i read earlier this year that nike made $2.25 billion off the jordan brand in 2013.
two billion, two hundred and fifty million dollars...
in response to such topic, some people tell me they are supporting jordan himself, as if he needs support, and not nike. as if they are supporting a small local business helping jordan put food on his table. i know they might want to believe that, but most people know better. you are supporting a big corporation that doesn't give a damn about you or your community but sure is glad you will spend all your money on their brands. and jordan may be ethnic, but he is not a member of your community. the community of working class people making ends meet (some with more ease than others), or the community of people stuck in impoverished communities.
and please don't tell me about his donations, i'm aware. most stars and companies make donations annually, it has to do with taxes, if you don't understand, research it on your own.
michael jordan is arguably the best basketball player in nba history. i understand people, especially sports fans admiring him. people practically worship jordan, so i can see why a business would be ready to exploit his fame and influence. rayovac batteries, ballpark franks, mcdonalds, hanes, gatorade, chevy... the list goes on. someone of jordans influence is a marketing teams dream come true. nike, in my opinion, is one of the biggest athlete exploiters i know of. especially athletes of color. people of color love to "support" these athletes. with popular athletes like kobe bryant, lebron james, kevin durant and d. rose, nike is making plenty money off of fans rushing to stores to spend their money on the grossly overpriced and of lessening quality footwear.
i'd like to remind you of all the young lives lost over these sneakers, and all the young people spending their paychecks on these sneakers. i've seen many walking into mcdonalds or walking to the bus stop with a fresh pair of jordans. eating ramen noodles daily, with a closet full of sneakers. getting bullied if they don't have these sneakers, and getting injured or killed in robbery attempts if they do have them. doesn't sound like something good for the community, imho.
jordans are mentioned in so many rap songs & seen in so many rap and hip hop videos. if i ever saw a rap video without a pair of jordans in it, i honestly cannot remember. even "conscious" rappers wear them. jordans even get rap songs written solely about them. a hood status symbol. this is what the children watch, and thats part of the reason why they sweat those shoes. the other reason they sweat them is because they see the parents sweat them.
perhaps what irks me the most the situation is the parents who spend money on these sneakers, for rapidly growing children, mind you, and show it off on social media and elsewhere. i have personally seen parents who do not even have a home for their children, showing off the childs "jays" (as they are affectionately referred to by the ignorant) on instagram, facebook, twitter, etc. parents who live in their parents living room with their toddlers, spending money on these sneakers, to impress who? parents who can't get their children to a drs appointment on their own, because they can't drive or don't own a car, purchasing these sneakers for children who are too young to understand, care or appreciate what this shoe is supposed to represent.
i can't support it.